Hello.
I’m Patricia
About
I am a challenge-driven designer who applies design thinking and strategy to find solutions and produce exceptional results. When asked what I like most about design, my response is “all of it” and “how it all comes together” to convey an engaging, clear, and on target message. For this reason, I particularly enjoy projects that allow me to communicate information across various design disciplines.
Case Studies
Markham Board of Trade Promotional Poster
This was a school project that involved a real client; namely the Markham Board of Trade, a business association that serves the Markham community and represents over 700 members. The annual Business Excellence Awards Gala is considered their biggest night of the year and is always based around a theme with this year being “circus”. A promotional poster was required for the event that conveyed the theme while also being innovative, attractive, and containing a level of entertainment and excitement.
Hypothetical Public Awareness Poster
This was a self-initiated project as part of a school course. The goal was to apply my information design skills to design a poster. I specifically chose to do this because I knew I would be able to practice such skills as organizing information, visualizing data, and telling a story. All the while needing to do this with clarity, accuracy, and effectiveness while achieving an aesthetically pleasing design. It reflects my personal love of the natural world and my particular interest in rhinos as an animal of concern.
Kortright Presbyterian Church Report Cover
I was hired to design a cover for an annual general meeting report for Kortright Presbyterian Church which was to be printed and distributed to meeting participants. A graphic designer was needed because the client wanted something beyond a title page containing just text. He wanted something that was more interesting and appealing and would send a message to the church members that they are part of something they could truly believe in.