Patricia Beader Designs | Husky Workwear
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Husky Workwear

About This Project

The objective of this project was to design a logo using the quadradius system to draw an animal, then brand it to an appropriate product and advertise it. Dogs are one of my most favourite animals and I was attracted to the distinct markings of Siberian huskies when considering this project. After many attempts to reduce a realistic image of a husky to its essential elements I produced the logo seen here. After much consideration, I settled on workwear as the product being marketed and decided to give the advertising a modern and inclusive position by including women paired with the “Tough as Nails” slogan.

Date
Category
Branding, Illustration, Marketing & Advertising